Merc hints at new E-Class

Mercedes-Benz Fascination

11 September 2008

Take note of the new Mercedes-Benz Fascination concept car, revealed today. This is no mere Merc Paris Motor Show frippery – it's the first official look at the new 2009 E-class. And, more specifically, the new E-class coupe, as the next CLK will soon be known.

The Fascination concept might be a sporty shooting brake, but you can discount this bodystyle for production, CAR Middle East understands. The point of this concept car is to drop hints and tips about next year's new E-class saloon, estate and – the first for several generations – a coupe.

New Mercedes E-class coupe: the lowdown

The CLK will soon be dead, as Mercedes repositions its mid-sized coupe and convertible up a notch. It's amazing the difference three letters of the alphabet can make, but in marketing world the CLK will always be associated with the C-class (with which it shares the oily bits). Funnily enough, calling the new car an E-class coupe automatically moves it up a step. And a price bracket, we suspect...

That's why we should pay attention to the new Fascination concept. This is the first official hint of the new 2009 E-class ahead of its formal debut in January 2009. That snout, with twin oblong healamps astride a simpler grille is exactly how the new E's nose will look.

The three-pointed emblem will only appear on the single-louvre grille on the E-class coupe, not the saloon nor estate. But aft of the A-pillar, the Fascination strays down Concept Boulevard. You can safely ignore the sweptback roofline and rear end of this concept; insiders vow there will be no shooting brake in the product line-up.

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