Audi goes Virtual

Audi e-tron game

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Shahzad Sheikh
29 September 2009

If you liked the look of the Audi R8-based e-tron electric supercar, here’s you’re chance to have a drive – in virtual space that is.

Audi is teaming up with Sony as the first carmaker to develop its own virtual area through PlayStation Home. From December you’ll be able to have a go in the Vertical Run driving game within Audi Space.

‘Most young people gain their first driving experience from video games,’ explains Kai Mensing, who is responsible for video games and virtual worlds in Online Marketing at Audi. ‘With the Audi Space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our “Vorsprung durch Technik” with the virtual e-tron race.’

The multiplayer challenge involves collecting enough electrical energy and avoiding driving errors in the e-tron, in order to reach the highest possible speed.

But link-up isn’t stopping at gaming, Audi TV reports are already available in the cinema within PlayStation Home and in 2010, additional Audi content will be added to Audi Space.

More information on PlayStation Home can be found at www.playstation.com.

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